long live magazines, indeed.

 

Mastheadcover

While perusing various media/magazine sites today, I stumbled upon some great articles that made me more excited about the future of magazines that I have been in awhile (because seriously, hearing all the doom-and-gloom doesn't make any happier or more motivated).
On a day that symbolizes such hope for all of North America, these particular articles demonstrate some light at the end of the tunnel for magazines.

Take for example, the final issue of Masthead magazine:
http://www.mastheadonline.com/toc/
It's cover boasts a brighter future for magazines through its Business Outlook Survey, although they note that magazines' futures might be found online.

 

But for those die-hard print fans (like myself) who would rather read a glossy than a computer screen, Folio.com writes on how print might not be in the trouble we think it is and how hard times can be healthy for magazines. (Excerpted from the article (January 1/09) http://www.foliomag.com/2008/why-would-anyone-launch-print-magazine-today):

On problems with print:
"'We’re not hearing anybody walking away from print,' says Roberta Garfinkle, senior vice president and director of print strategy at media buyer TargetCast. 'Advertisers are looking to us to be more vigilant about how we spend print dollars and really scrutinize ABC or BPA statements. We’re talking to magazines more about their plans for the coming years—including changes in circulation and the editorial product in the down economy, but we’re not hearing anybody say, ‘We’re not doing print, print is in trouble.’ In fact, we have one client who hasn’t done print in a while who’s coming back to magazines. They think it’s a viable medium and the message they want to convey for 2009 is a perfect fit for print.'"

Tough times mean the tough get tougher:
"On the other hand, print has faced hard times before and the right publication can still find success. Many people claim a downturn is the right time to launch to catch your competition off-guard (Fortune famously launched just four months after the stock market crash of 1929). The Atlantic, fresh off a redesign and a July/August issue that sold 83,300 copies, one of the top five in its 150-year history, announced it will raise its rate base from 400,000 to 450,000 with the January 2009 issue."

Then, MinOnline.com gets into the nitty gritty of advertising and how society's change in values (for the better) can mean better practices.
(Excerpted from http://www.minonline.com/news/9689.html):
"Like advertisers and ad agencies, Greenberger predicts that magazine publishers will take a long and close look at their internal infrastructure and their business operations and 'how they incorporate the best research and practices to represent their product to their buying targets and audiences.'"

Who else feels warm and fuzzy? I know I do haha! At least we have an idea of what to expect.

Comments

[zhy]

How to Spot Louis vuitton bags .There are certain signs you can look out for, but to be quite honest it is very difficult and the only place you can be absolutely guaranteed to get a genuine lvis at the louis vuitton site or in one of. louis vuitton bag and Louis Vuitton Accessories.

[xiaobubu006]

Some Citizen Tag Heuer are very technologically advanced and will need extra care to ensure that you keep it working for years to come. Tag Heuer Watches make the perfect graduation gift for every graduate. A Replica Tag Heuer is a modern and sophisticated gift.The Replica Tag Heuer Watches is a very classic graduation gift that has been given to graduates for as long as people have been graduating from schools and universities.