Business and marketing genius Seth Godin has made his predictions for newspapers, print and news:
"Ever notice that most car specs focus on acceleration, not braking? It's more fun to focus on getting fast than it is on getting slow.
How would you manage or market differently if you knew that you had to hit the brakes, and hard? Slowing one thing and speeding up something else.
Prediction: there will be no significant newspapers printed on newsprint in the US by 2012. So, you've got two and a half years before the newspaper industry is going to be doing something else with the news and the ads, or not be there at all. Does that change what you do today if you work in this business? [bold added]
Insight! The newspaper industry is in trouble, but news is not going to go away, just the paper part. Those who are working hard to preserve the paper part are asking the wrong questions and are doomed to fail."
I'm still holding onto the idea that print is going to survive in some capacities, but Godin offers some interesting predictions.
To read the rest of it - visit http://sethgodin.typepad.com/seths_blog/2009/04/sixty-to-zero.html
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