As I was surfing today - I came across this great interview from Ypulse.com, where one of their contributers Casey interviewed Faran Krentcil, digital director of the uber-hip Nylon magazine.
She provided some great insight into teen magazines and magazines' futures - and she doesn't see it going completely digital (Thank God!).
Here's one of my favourite quotes:
"YP: Will print press live on, or is the future of the teen mag in digital form?
FK: I think it is reactionary to a fault to say that in ten years no one will have a magazine. It's a visual escapist fantasy and you can't carry it with you on a screen. When you get on the subway, or on the plane, or sit in class, you don't scroll through your laptop. You have your one ounce magazine.
Teens know how to use technology, but their incomes vary greatly. When I was in high school, I couldn't go to Betsey Johnson. I went to thrift stores and TJ Maxx, because that's where my mom let me shop. If a mom or a dad have a choice of giving their kid $3.50 for a magazine or $200 for a kindle, they are obviously going to choose the magazine."
Check out: http://www.ypulse.com/ypulse-interview-faran-krenteil-digital-director-nylon-magazine to read more.
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